For a city that never sleeps, the amount of places you can go when it’s late at night in NYC doesn’t really live up to its name. (Are your surprised?) It’s pretty much down to two places: bars and clubs.

But...

• What if you don’t drink or don’t prefer to be in a peer-pressured-drinking environment?
• What if you were just partying, and now need a quiet place to wind down that’s not home?
• What if you are a night owl who is always looking for a nice place to study, work, and maybe even get some of your best ideas at late nights?

Or you simply appreciate a nice shop that serves both coffee AND tea?

If you answer "yes" to any of the above, Café le soir is the place for you.

Café le soir is a charming & calming late-night coffee shop that opens from 7pm to 3am, offering drinks, snacks, and low stimulation activities (i.e. books, board games) for a quiet yet inspiring atmosphere.

What’s unique about Café le soir is our reimagination of urban space. Instead of opening another new space in the overcrowded NYC, we want to establish agreements with local coffee/tea shop owners to re-utilize their empty stores during their closing hours.

The name Café le soir is inspired by Vincent Van Gogh’s painting Café Terrace at Night. When it was first exhibited in 1891, it was entitled Café, le soir, or Coffeehouse, in the evening.

The logo is a light at night, the design mimics how Van Gogh drew his lights in another painting of his. It’s also a metaphor, wishing that our café can be that light for some people at night, maybe it's a light of direction, comfort, inspiration, happiness...

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Café le soir is...

A comfortable night out. A community gathering. A perfect study/work session. It’s your home away from home.

Café le soir is more than a branding project,
it's also a business idea.

Current status:
Finished runner-up in a pitch competition, currently calculating numbers and planning the MVP (Minimum Viable Product).