W. W. Norton & Company

The marketing and advertising for books nowadays rely heavily on Digital Storytelling. Here are some of the titles I designed for W.W. Norton & Company, the oldest and largest independently owned publishing house in the country.

Formats include: printed flyers and postcards, ads that are featured on the NY Times, promotional images for Amazon, Instagram posts, etc.

by Bonnie Jo Campbell (Author)

One of the Washington Post's 50 Best Books of 2024

One of Oprah's "Most Immersive Books of 2024"

A Today Show #ReadWithJenna Book Club Selection

One of Oprah Daily’s Most Anticipated Books of the Year

One of the Chicago Review of Books’s 12 Must-Read Books of the Month

Featured in Roxane Gay’s newsletter, The Audacity
One of Christian Science Monitor’s Best Books of the Month

(Scroll to "From the Publisher" section)

by Susan Rogers (Author) & Ogi Ogas (Author)

One of the Next Big Idea Club's Favorite Nonfiction Books • A Behavioral Scientist Notable Book of 2022

A legendary record producer–turned–brain scientist explains why you fall in love with music (W. W. Norton).

Varies ad sizes displayed on sites such as The Rolling Stone, NPR, Pitchfork, NY Times, BBC, etc.

by Carl Safina (Author)

A moving account of raising, then freeing, an orphaned screech owl, whose lasting friendship with the author illuminates humanity’s relationship with the world (W. W. Norton).

(Scroll to "From the Publisher" section)

by Melissa Murray (Author), Andrew Weissmann (Author)

Timed to the start of the first trial in March 2024, this essential volume collects the four unprecedented indictments against Donald Trump and features extensive commentary by NYU law professors and MSNBC contributors Melissa Murray and Andrew Weissmann (W. W. Norton).

by James Parker (Author)

"Parker is articulate and provocative, seeing the poetry in the ordinary and the wonderful in the world." —Kirkus Reviews (starred review)

From the vertiginously talented James Parker, a collection of uproarious odes that show how to find gratitude in unexpected places.

Printed Postcards (4.25” x 6”)

by David Lipsky (Author, New York University)

A New York Times Editors' Choice • A New Yorker and Publishers Weekly Best Book of 2023 • A Goodreads Most Anticipated Book of 2023 • A USA Today Must-Read Summer Book • A Next Big Idea Must-Read Book • A Library Journal What To Read In 2023 Book

(Scroll to "From the Publisher" section)

by 'Pemi Aguda (Author)

A debut collection of stories set in a hauntingly reimagined Lagos where characters vie for freedom from ancestral ties (W. W. Norton).

Digital poster for the book tour (Instagram post)

Animated ads:
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2. 728x90px
3. 970x250px

by Marilyn Chin (Author)

A rebellious, refined, provocative, and audacious volume from award-winning poet Marilyn Chin (W. W. Norton).

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by Fuchsia Dunlop (Author)

An NPR 2023 "Books We Love" Pick • A Food & Wine Best Food of 2023 • A Financial Times Best Food and Drink Book of 2023 • One of Smithsonian's Ten Best Books About Food of 2023 (W. W. Norton).

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(other sizes not shown here: 300x250px, 320x100px, 720x400px, 728x90px)

by Homer (Author), Emily Wilson (Translator, Univ-ersity of Pennsylvania)

One of Time's 100 Must-Read Books of 2023

The greatest literary landmark of antiquity masterfully rendered by the most celebrated translator of our time (W. W. Norton).

To celebrate W. W. Norton's Poetry Month 2023, I created a series of visually cohesive promotional assets, spotlighting selected poetry titles with a unified design aesthetic.

2 dedicated e-blasts to Norton’s 100,000 opted-in Academy Newsletter subscribers >

10 featured banners in Norton’s Poem-a-Day newsletter (319,000 subscribers) >

3 billboards on Poets.org
(30,000 impressions each) >

3 Poets.org homepage banners (30,000 impressions each, desktop and mobile) >