Some book cover designs for my favorite streaming shows
- an ongoing project.

At a glimpse

Criminal Minds

Brand Analysis

Click to enlarge

Design Process

KEEP:
I liked the show's simple but bold approach, especially the use of shapes.
The red-black color scheme is such a CLASSIC. Keep!

THROW AWAY:
The show's branding approach almost always shows a hierarchical collage composition of the BAU (Behavorial Analysis Unit, FBI) team posing crossed-arms, this makes the tone serious and intimidating. I want to show that it can also be fun, exciting, and even educating.

I first tried the signature rectangles, then moved on to other more dynamic shapes like triangles and circles. That's when I thought of Geographic Profiling, where Dr. Spencer Reid (my favorite character) would always use pins to mark out the different crime locations, then narrow down where the offender might live or work.

The big pin that replaces the letter "i" in the word "criminal" symbolizes that the criminal would eventually be pin-pointed out on the map and caught.

This design shows the minimal three pinned locations needed for triangulation in geographic profiling, with a connecting line that cross the word "minds", a wordplay: the criminal's location has already "crossed the BAU teams' minds".

The Great British Baking Show