Business Outreach Center Network (BOCNET)

This project was produced in partnership with BOCNET, presented on behalf of the NYC government as well as NYC business services, to develop a curriculum to educate underserved local entrepreneurs and businesses.

The curriculum consisted of a two-part workshop hosted in 3 different languages: English, Spanish, and Chinese. For each material, I created design systems to accommodate the differences in lengths and styles of the three languages, while maintaining the brand voice of the overall curriculum. In total, I designed six presentations (approx. 70 pages in length each), twelve brochures (approx. 40 pages in length each), six flyers, six social media images, and many infographics.

With the idea of inclusive design in mind, all materials are designed in compliance with NYC’s accessibility standards.

Team:

Creative Direction: Ryan Cagle
Program Manager: Katherine Parks
Designer: Penny Fan
Chinese Translation: Jing Wang & Penny Fan
Spanish Translation: Javier Lopez

Partners:

Business Outreach Center Network (BOCNET)
NYC Department of Small Business Services
The Working World
The ICA Group
Democracy at Work Institute (DAWI)
Chinatown ManPower