W. W. Norton & Company

A curated collection of marketing assets I designed for W. W. Norton & Company, organized by format then by title (chronologically).

 To date, I’ve created marketing designs for over 100 Norton books. While not all are featured here, this collection highlights a range of work across social media, digital ads, e-commerce visuals, print materials, and more—each tailored to its platform while maintaining brand consistency and visual impact.

✨ Digital & Social Asset Highlights ✨

Animated Ads

This Is What It Sounds Like (by Susan Rogers & Ogi Ogas)

Animated ads displayed on The NY Times, BBC, NPR, Pitchfork, The Rolling Stone, etc.

[Inspired by the book’s subject, I designed the ad to mimic a spinning vinyl record—bringing the theme of music to life visually. Sizes include: 300x250px, 300x600px, 320x480px, 728x90px, 970x250px, and 160x600px.]

Social Media Graphics

Love, Queenie (by Mayukh Sen)

Instagram announcement post & blurb graphics in square (1:1) format

[Visually extended the golden lines from the book cover to create a theatrical, puppet show-like effect—symbolizing the duality and secrecy in Merle Oberon’s life.]

Website Banner

The Iliad (by Homer, translated by Emily Wilson)

Dynamic hero banner created for Emily Wilson’s official website, featuring a rotating carousel that highlights key blurbs for the book.

Enhanced Brand Content (Amazon A+)

Company: The Radically Casual Art of Cooking for Others (by Amy Thielen)

Amazon Modular design in 970x600px

📘 Book-by-Book Sampler 📙

A+ details

What Is Queer Food?: How We Served a Revolution (by John Birdsall)

Hardcover - June 3, 2025

(Scroll to "From the Publisher" section to see 👉)

A+ details

Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico (by Ted Genoways)

Hardcover – May 6, 2025

A+ and B+ details
(Amazon and B&N)

Dianaworld: An Obsession (by Edward White)

Hardcover – April 29, 2025

Literary Hub Animated Ads

970x250px, 728x90px, 300x250px

Some Strange Music Draws Me In (by Griffin Hansbury)

Paperback - April 15, 2025

Printed Postcard

Get Me Through the Next Five Minutes: Odes to Being Alive (by James Parker)

Hardcover - June 4, 2024

Tour Graphic
Animated Ads

Ghostroots (by 'Pemi Aguda)

Hardcover – May 7, 2024

Tour Graphic
Printed Postcards
Instagram Quote Graphics

Two Minds: Poems (by callue siskel)

Hardcover – April 16, 2024

X annoucement post & banner

The Trump Indictments
(by Melissa Murray &
Andrew Weissmann)

Paperback - February 27, 2024

Facebook & X post
Literary Hub Ads

Wake Up America: Black Women on the Future of Democracy (by Keisha N. Blain)

Hardcover – February 13, 2024

A+ details
Instagram graphics

The Waters (by Bonnie Jo Campell)

Hardcover – January 9, 2024

Literary Hub Ads

970x250px, 728x90px, 320x100px, 720x400px, 300x2500x

Invitation to a Banquet: The Story of Chinese Food (by Fuchsia Dunlop)

Hardcover – November 7, 2023

A+ Details

The Parrot and the Igloo: Climate and the Science of Denial (by David Lipsy)

Hardcover - July 11, 2023

Literary Hub Ads

The Migrant Chef: The Life and Times of Lalo García (by Laura Tillman)

Hardcover – May 23, 2023

Literary Hub Ad

Sage: Poems (by Marilyn Chin)

Hardcover - May 2, 2023

To celebrate W. W. Norton's Poetry Month 2023, I created a series of visually cohesive promotional assets, spotlighting selected poetry titles with a unified design aesthetic.

2 dedicated e-blasts to Norton’s 100,000 opted-in Academy Newsletter subscribers 👉

10 featured banners in Norton’s Poem-a-Day newsletter (319,000 subscribers) 👉

3 billboards on Poets.org
(30,000 impressions each) 👉

3 Poets.org homepage banners (30,000 impressions each, desktop and mobile) 👉